Business Tips

How to grow your business

keys to success
The 6 keys to success

You don’t need to be lucky to succeed in business. Success requires careful planning, perseverance and the ability to learn from your mistakes.

Over hundreds of years, the same principles for success in business have applied and they still do today. Now let's look at the 6 keys to success. 

Success in business depends on the person at the top, the People in it, and the Products it provides. 

If you can implement Processes to Manage operations like your Money, Marketing and Sales, you will be well on your way to success. 

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A Business runs on cash not on sales or on profit.

This means your business can only keep running if it has enough cash to pay its bills.

Money is a result earned through products and services that was delivered to customers that they value and are willing to pay for.

Poor financial management is one of the main reasons for business failure. 

You need to record and track every transaction that takes place in your business otherwise you risk losing everything. 

All the information you need to make the right decisions regarding your business can be found in your numbers.

Control your cash, stick to your core business, and know your numbers. Remember if you don't know your numbers, you don't know your business.

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3 PS success
the 3ps of business

The 3 building blocks of a successful business is People, Product and Process. 

A business gets build by people not by money.

Creating great products that people want requires effort, research, improvement, and customization.

Processes will keep your business on track and organised. Your people need to know how to work in the most efficient manner possible.

A good system will provide consistency and enable you to give better customer service. 

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Marketing and Sales is two of the most important skills every business needs to acquire.

The function of Marketing is to create leads and provide support for the Sales Process.

No matter how great your business is, unless you market it correctly, no one will know.

Marketing must promote your brand and build trust. Marketing should attract, engage, and start the sales process

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Sales play the crucial role of bringing in cash by finding new prospects and converting them into customers.

You started your business to deliver a superior product, not to become a salesperson. None the less you must master the art of selling or risk losing your business.

Sales is first and foremost about relationships. People buy from people they know and trust. So don't just sell help.

You need to create not just happy customers, but brand loyal raving fans. Connect, Engage, Convert, and Retain as many customers as you can.

For a business to survive, sales need to continue without stopping.

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Your business is a reflection of the decisions you make, and your decisions are based on what you know. 

For your business to grow, you need to grow.

You need to find out who you have to BE to DO what you need to do to HAVE the successful business you want.

Your goal in business is to control your cash and maximise profits.

Dream big, set goals and with courage and action you can live that dream.

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“Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge, wish for more wisdom.” - Jim Rohn